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Refining & Marketing

The refining and petrochemical segment is an important part in CNOOC’s industrial chain and value chain, but also an important guarantee for CNOOC to build a world-class energy company with Chinese characteristics. In 2017, CNOOC Oil & Petrochemicals promoted reform and innovation, continuously optimized the operation mechanism, emphasized safe production and green development, orderly advanced key projects and construction, accelerated terminal network development and consequently improved the ability of sustainable development.

Refining and Petrochemistry

In 2017, CNOOC Oil & Petrochemicals achieved all the operational targets and enhanced the core competitiveness of the refining and petrochemical industry of CNOOC. 35.92 million tons of crude oil was processed, 8.78 million tons of refined oil products, 1.08 million tons of ethylene, 2.72 million tons of sodium carbonate, 6.94 million tons of asphalt and 1.08 million tons of lubricating oil were produced in the whole year.

CNOOC Oil & Petrochemicals insists on the principle of maximization of overall value of the refining and petrochemical segment, continuously optimizes production and operation as well as overall resources allocation. It reinforced market analysis and coordinate both internal and external crude oil resources supply so as to reduce interregional transport and greatly reduce logistics costs; improved industry policy study and technical and process research, optimized product structure and production plan so as to increase the share of high value-added products and improve the profitability of refineries. For example, Huizhou Refinery adjusted process to increase the production of jet fuel and ethylene; Daxie Petrochemical optimized raw materials and technology and increased the share of high value-added products such as benzene ethylene and propylene; Taizhou Petrochemical optimized the raw materials for lubricating oil and coking unit with notable effect. CNOOC Oil & Petrochemicals actively promoted the refined oil quality upgrading task. China Offshore Bitumen and ZOJE Petrochemical produced fuel at CN-VI standard on schedule. Huizhou Petrochemical upgraded the production capacity for gasoline and diesel at CN-VI standard.

CNOOC Oil & Petrochemicals orderly advanced the key projects and construction. The Phase II Project of Huizhou Refinery was put into operation in one go on September 30, 2017. It took only 11 days of operation from the atmospheric-vacuum oil extract and heating up to open up the whole process and created the Chinese fastest record of start operation of the 10 million tons scale oil refining project. Shandong Haihua integration project and Huizhou state reserve project accepted Mechanical Completion organized by the Company. Daxie Petrochemical advanced the solubilization project on schedule. Huizhou Refinery refining products structure optimization and quality upgrading project and Daxie Petrochemical arene project entered the substantive stage. The Phase III Project of Huizhou Refinery and Daxie petrochemical products upgrading and rebuilding or extension project started the preliminary study. CNOOC Oil & Petrochemicals continues to implement post-evaluation of investment projects to keep improving the quality of investment management. In 2017, it organized the post-evaluation on 35 projects.

CNOOC Oil & Petrochemicals promoted reform and innovation to stimulate endogenous dynamic. It vigorously promoted the integration of regionalization management and the integrated management of oil refining and petrochemical business in Huizhou Refinery and CSPC. It completed the restructuring and integration of Shandong Engineering and Qingdao Engineering and reorganized the Refining and Petrochemical Institute by adopting new operation mode that effectively integrated resources of scientific engineering research and improved technological innovation capability. It continuously improved the system construction in production control by improving the production perception, analysis and optimization and vigorously promoting intelligent production. Huizhou Refinery was selected as the national “Intelligent Manufacturing Pilot Demonstration Project”.

Marketing

CNOOC always takes customer satisfaction as an important indicator to measure service quality. It fully integrates internal and external resources, actively develops and optimizes service network, attaches importance to customer information protection, continuously improves service capabilities and customer satisfaction, so as to achieve 100% resolution rate of customer complaints and common development with customers on the basis of mutual benefit.

CNOOC is committed to helping customers enjoy products and services of the Company in a more convenient way. The Company takes the industrial layout of “Two Deltas and One Bay” (the Yangtze River Delta, the Pearl River Delta and the Bohai Bay) as the core of service network, innovates service modes and continues to enhance the construction of gas stations and oil depots.

In 2017, based on the market-oriented ideology, CNOOC Oil & Petrochemicals optimized the flow of sales, innovated marketing model and strived to promote the value of products.

CNOOC Oil & Petrochemicals accelerated the construction of terminal network for oil products and continued to strengthen the lean operation and field management of gas stations. It actually controls 1,166 gas stations. The amount of gas stations developed in 2017 created a historical new high since CNOOC had launched downstream business and the terminal service network is getting perfect.

CNOOC Oil & Petrochemicals accelerated the construction of terminal network for oil products and continued to strengthen the lean operation and field management of gas stations. It actually controls 1,166 gas stations. The amount of gas stations developed in 2017 created a historical new high since CNOOC had launched downstream business and the terminal service network is getting perfect.

CNOOC Oil & Petrochemicals enhanced the consciousness of proactive service and made a full application of “Internet+” and WeChat marketing. By customer segmentation management, it increased benefit of retail and brand value, the retail sales volume in 2017 grew by 13% compared with last year. It actively explored the sale of refining and petrochemical products on e-business platform. The salt chemical products and packaged lubricating oil were successfully sold on line. With high quality of oil products, the upgrading visual image of gas stations and warmer services, CNOOC Oil & Petrochemicals won the favour of more consumers.



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